Cash Flex Loans Reviews & Analysis 2022

Borrowing / Bad Credit Loans
Cash Flex Loans

Are you considering a loan with Cash Flex? Or perhaps you already have one, and you’re looking for further information about the company. Either way, we’ve compiled the most important, in-depth information about Cash Flex for you in this loan guide.

About – Who are Cash Flex Loans

Cash flex loans is a trading name of Digitonomy Limited. They are a UK based private limited company located in the Chester area. The company was formed by Tim Moss after he left Money Supermarket where he worked as the head of credit cards, loans and debt. They are a credit broker not a lender, and have been operating successfully since 2013.

What are the key features of a Cash Flex loan?

It’s important to analyse the key features of a loan carefully before you commit. Here are the critical details of the type of loan you could secure from Cash Flex:


Minimum APR: 49.9% 

The APR for the loan is advertised at 49.9%. This is a best case scenario. Depending on your individual circumstances, the APR could go up.

Loan Amount and Repayment Period

You can borrow between £100 to £5000.

The loan repayment period can be between 3 – 36 months.

Information correct as of 01/04/21 (CashFlex)

How do I apply for a Cash Flex loan?

You can apply for a Cash Flex loan online. Their average decision time is 39 seconds.

CashFlex Loans Loan Review

Will I be accepted for a Cash Flex loan? 

Cash Flex will assess you based on certain criteria. See if you qualify:

  • Age: 18+
  • Residency: UK resident
  • Income: You must have a regular monthly income of at least £750
  • Bank Account: UK bank account with linked debit card

Information correct as of 01/04/21 (CashFlex)

Cash Flex reviews

It’s important to see how other customers have rated their experience with Cash Flex. Take a look at their up-to-date reviews here.

Feefo review

Information correct as of 14/06/21 (Feefo)

Why are debt problems such a big issue and is the government helping out in any way?

Debt is such a major problem these days that regulations had to be brought in to help offer protection to borrowers.

Since the start of 2015, loan rates have been capped at 0.8% per day of the amount borrowed, and no-one has to pay back more than twice the amount they borrowed.

What you need to know about the government caps

The Financial Conduct Authority ended up putting in some price caps, in order to try and protect borrowers from ending up with excessive charges. These caps include:

  • A cost cap of 0.8% per day on the amount of money borrowed – this also includes interest and all fees charged.
  • Default fees cap of £15 – interest can still be charged after the default, but it can not be more than the original rate of 0.8% per day.
  • A complete cost cap of 100% – you must not be asked to pay over 100% of the money borrowed.

The caps are relevant to credit agreements with an interest rate of over 100%, and that will either be fully paid back or the majority is due to be paid back within one year.

There are also other regulations which have applied since May 2017. According to these, lenders have a responsibility to provide information on all their products on a price comparison website, which should be authorised by the FCA. In addition to this, borrowers should receive a summary of the cost of what they have borrowed.

Do you want to make a complaint about Cash Flex Loans UK?

You have the right to make a complaint about Cash Flex Loans UK, if you don’t believe they are adhering to the regulations. You should make a complaint to the company in the first place, and if you fail to receive a satisfactory response within eight weeks, you would be able to escalate this to the Financial Ombudsman.

Nearly two-thirds (59%) of complaints have been upheld by the independent ombudsman.

The Steam Mill Business Centre
Steam Mill Street

If Cash Flex does not respond within 8 weeks, you would be able to proceed to speaking to the Financial Ombudsman. You will find them by calling 0800 023 4567 or 0300 123 9123.

Information correct as of 01/04/21 (FCA)

Continuous Payment Authority – the new rules

You may find that, in most cases, you will be asked to repay your debt via a CPA. With a CPA, the lending company would have the right to take money from your bank to put it towards the loan repayments.

There have been new regulations put in place relating to the CPA. These rules state that if the CPA fails twice, they cannot make any further requests to debt the money.

According to the new regulations, the lender must not attempt to take partial payments to clear the debt. If you do not have sufficient funds in your account to cover the cost of the debt, they must not take anything. If you would be happy for them to take partial payments to cover the cost of the debt, they can do this, but you must have given them permission. They must not take partial payments without your permission.

Can’t pay it back? What now?

According to the law, lenders have a responsibility to do the following if you can’t pay back the loan:

  • Offer advice on where you can obtain free independent debt advice
  • Give you a reasonable period of time while a repayment plan is devised
  • Ensure that there is time to pay the debt back at a rate which suits, while freezing interest and additional charges, if possible.

Company information:

After researching Companies House and their website, we found the following information about Digitonomy Ltd, of which Cash Flex Loans is a trading name:

Date of incorporation: 1 February 2013
Company status: Active
Company number: 08385135
Company type: Private limited Company
Address: Steam Mill Business Centre, Steam Mill Street, Chester, Cheshire, United Kingdom, CH3 5AN
Phone number: +4401244888880

Information correct as of 01/04/21 (Companies House)

FCA registration:

The Financial Conduct Authority (FCA) is the conduct regulator for financial services firms and financial markets in the UK. 

FCA regulated: Yes
FCA status: Authorised
FCA reference number: 690249
Trading names: 
Business Comparison
Cash Lady
Comparison Hub
Energy Heroes
Injury Heroes
Little Loans
Loan Heroes
Loan Match
Loan Supermarket
Loans Hub
Longer Loans
Minute Money
Money Assist –
Motor Loans
Payday Heroes
Revamp Loans
Place of business: 
The Steam Mill Business Centre
Steam Mill Street

Information correct as of 01/04/21 (FCA)

Data protection registration:

Data protection registration means that this company is registered with ICO, the UK’s independent authority set up to uphold information rights in the public interest. The privacy of your data will be protected.

Registration No: ZA007309
Data controller: Digitonomy Limited
Steam Mill Business Centre,
Steam Mill Street

Information correct as of 01/04/21 (ICO register)

Where are Cash Flex located?

You may want to speak with the loan company in person. If you do, it’s important to find a company whose offices are near your own address. Take a look at their office location on a map.

Steam Mill, Business Centre, Chester CH3 5AN

Getting out of debt

If you need help in dealing with your debt, these are some of the main organisations who can help.


CONC 2.1 Application

CONC 5.2A Creditworthiness assessment

CONC 13.1 Application


Are you struggling with debt?
Are you struggling with debt?
  • Affordable repayments
  • Reduce pressure from people you owe
  • Stop interest and charges from soaring