CashASAP Loans

Are you considering a loan with CashASAP? Or perhaps you already have one, and you’re looking for further information about the company. Either way, we’ve compiled the most important, in-depth information about CashASAP’s loan for you in this loan guide.

About – Who are CashASAP Loans?

CashASAP Loans is a direct lender that offers loans of up to £750 (for existing customers) with a repayment period of up to three months. The company is registered in the UK and operated by APFIN. CashASAP offers first-time customer a credit limit of £300 which can be increased with regular payments.

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What are the key features of CashASAP’s loan?

It’s important to analyse the key features of a loan carefully before you commit. Here are the critical details of CashASAP’s Personal Loan:


Minimum APR: 1403%

The APR for the loan is advertised at 1403%. This is a best case scenario. Depending on your individual circumstances, the APR could go up.

Loan Amount and Repayment Period

You can borrow between £50 and £300 (£750 if returning customer).

The loan repayment period can be between 1 – 35 days.


Here’s the representative example that they give on their website:

£300 loan for 18 days at a fixed interest rate of 290% pa. Total amount payable is £342.90 in one single repayment. This is based on the amount of credit plus interest, no other fees apply. Representative 1403% APR.

Information correct as of 01/04/21 (CashASAP)

How do I apply for a CashASAP loan?

You can apply for a CashASAP loan online. You will receive an approval decision within 15 minutes.

CashASAP Loans Loan Review

Will I be accepted for a CashASAP loan? 

CashASAP will assess you based on certain criteria. See if you qualify:

  • Age: 18+
  • Residency: UK resident
  • Income: You must be part-time or full-time employed
  • Bank Account: UK bank account with linked visa card

Information correct as of 01/04/21 (CashASAP)

CashASAP reviews

It’s important to see how other customers have rated their experience with CashASAP. Take a look at their up-to-date reviews here.

Trustpilot review

Information correct as of 14/06/21 (Trustpilot)

How to complain about CashASAP?

Should you need to make a complaint about CashASAP, then you can use the details below to either write to them or call them.

Stephanie Peers
188 Brompton Road
[email protected]

If CashASAP does not respond to your complaint then you should contact the Financial Ombudsman Service. They might be able to handle your complaint.

Information correct as of 01/04/21 (FCA)

The cap on charges and interest – what you need to know

You will find that there is a cap on interest and charges, which was brought into fruition by the Financial Conduct Authority to protect borrowers. The regulations state that:

  • You can expect a 0.8% cost cap on the amount of money borrowed, per day, which includes both interest and fees.
  • A cap of £15 on default fees. Default interest can still be charged, but it cannot be in excess of 0.8% per day.
  • 100% cost cap, which means that borrowers cannot be asked to pay anymore than 100% of the amount they have borrowed.

The limits are relevant to credit agreements which have an interest rate of 100% or more a year, and that will be either fully or substantially repaid within one year.

There are other regulations which were brought in on May 2017. According to these, lenders have a responsibility to give out details of their products via a price comparison website. This must be authorised by the FCA, and borrowers would need to be given a summary of the total cost of the borrowing.

Continuous Payment Authority – know your rights

You may not have heard of this before, but chances are your loan is part of the Continuous Payment Authority (CPA). This means that companies can try and take the money you owe from your account.

You should be aware of the regulations which are in place relating to CPA. According to these, if a payment fails twice, the company is not permitted to try and take the money again.

They also do not have the right to take partial payments.

Company information:

After researching Companies House and their website, we found the following information about APFIN Ltd, of which CashASAP Loans is a trading name:

Date of incorporation: 13 March 2012
Company status: Active
Company number: 07989136
Company type: Private limited Company
Address: 3rd Floor, 12 Gough Square, London, EC4A 3DW
Opening Hours: Monday – Friday: 09:00 A.M. – 5:00 P.M
Phone number: +448004880905

Information correct as of 01/04/21 (Companies House)

FCA registration:

The Financial Conduct Authority (FCA) is the conduct regulator for financial services firms and financial markets in the UK. 

FCA regulated: Yes
FCA status: Authorised
FCA reference number: 673186
Trading names: 
Polar Credit
Polar Credit Line
Place of business: 
188 Brompton Road

Information correct as of 01/04/21 (FCA)

Data protection registration:

Data protection registration means that this company is registered with ICO, the UK’s independent authority set up to uphold information rights in the public interest. The privacy of your data will be protected.

Registration No: Z3194688
Data controller: APFIN LTD
3rd Floor
12 Gough Square

Information correct as of 01/04/21 (ICO register)

Where are CashASAP located?

You may want to speak with the loan company in person. If you do, it’s important to find a company whose offices are near your own address. Take a look at their office location on a map.

3rd Floor, 12 Gough Square, London EC4A 3DW

I can’t afford to pay, what do I do?

These are some of the rules that lenders must stick to if you’re struggling with repayments:

  • Provide information on where you can find independent debt advice
  • Stop debt recovery for a period of time, while you get a repayment plan in place, which may include getting a debt advisor in place.
  • Ensure you are given a reasonable amount of time to repay the loan, which may also include stopping interest and any other changes.

Getting debt help for free

If you need help with your debt, but you don’t want to use a commercial company, you can try a free service such as:


CONC 2.1 Application

CONC 5.2A Creditworthiness assessment

CONC 13.1 Application

About the author

Scott Nelson

Scott Nelson is a financial services expert, with over 10 years’ experience in the industry, including 6 years in FCA regulated companies. Read more
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